Zendesk Trial Conversion Campaign
Designed a 14-day lifecycle email campaign across 3 behavioral segments to convert trial users into paying customers before they churned.
Lifecycle MarketingEmail StrategySegmentationBraze
View case studyGrowth Marketing Analyst
Building campaigns that connect audiences and technology.
Growth marketer with a writer's instinct and an analyst's receipts.
About
I chose marketing because I couldn't stop noticing things.
I'm a marketer with a content and campaign background who went back for an MS in Marketing Analytics because I wanted to understand the numbers behind the work — not just the work itself.
What actually drives me is the part most people skip: figuring out why something works, then building the thing that proves it. I come at marketing from both sides — creative enough to write the email, analytical enough to know why it converted.
Open to full-time roles in growth marketing, PMM, and content operations. Open to relocating anywhere in the US.
Selected work
Projects & case studies.
MSMA Social Media Growth Strategy
Took a dormant university program account from inconsistent posting to 20K views in 30 days by building a content system, not just content.
Social Media StrategyContent OperationsA/B TestingGrowth Loops
View case studyThe Net Project — Mental Health Outreach Campaign
Built a Google Ads strategy for a mental health nonprofit from the ground up, starting with Reddit and ending with a 3.70% CTR — nearly double the industry average.
Google AdsConsumer ResearchContent StrategyNonprofit Marketing
View case studySpotify Buzz Fan Engagement Concept
Redesigned how Spotify could turn passive listeners into active fan communities through era-specific chatrooms, personalized roadmaps, and identity-first product design.
Product MarketingFan EngagementFigmaGTM Strategy
View case studyToolkit
Skills & tools.
GTM & Growth
A/B TestingLifecycle MarketingFunnel OptimizationGrowth LoopsOmni-channel StrategyBrand StrategyConsumer BehaviorProduct Marketing
Analytics
GA4SQLTableauLookerAmplitude
CRM & Email
HubSpotBrazeMailchimpIterableMoEngageSegment
Creative
FigmaCanvaRunwayMidjourney
AI Tools
Suno AIElevenLabs
Certifications
Google AdsGoogle AnalyticsHubSpot SEOTableau
Experience
Where I've worked.
Sep 2025 — May 2026
Research Assistant · Cal State East Bay
Managing LinkedIn and Instagram for the MS in Marketing Analytics program — content calendar, copy, and engagement.
Jan 2024 — Jul 2024
Marketing Intern · Divami Design Labs
Wrote B2B SaaS copy and built campaign reports for clients across fintech, healthtech, and enterprise software.
Aug 2023 — Dec 2023
Content & Community Intern · Little Uthopia
Grew Instagram following from 1K to 2K and ran content operations across social, email, and blog channels.
LinkedIn articles
Marketing observations.
What If Strava and F1 Did a Collab Nobody Asked For But Everyone Would Join?
A campaign idea hiding inside a Strava route screenshot — and the growth numbers that make it worth pitching.
Read on LinkedInI've Switched AI Tools Three Times. Here's What It Taught Me About Brand Loyalty.
Most of what we call loyalty is just switching cost in disguise. My AI journey explains why.
Read on LinkedInWhatsApp Changed the Race Car Emoji. Nobody Noticed. That Was the Point.
WhatsApp silently turned the red race car emoji black. 2.3 billion users. Zero notifications. That's not a bug — it's a brand strategy.
Read on LinkedInI Spent an Hour Talking Myself Out of My Own Product Idea.
The best feature decisions are about knowing what would break what you already built.
Read on LinkedInGet in touch
Let's talk.
Open to full-time roles in growth marketing, PMM, and content operations. Based in the Bay Area, open to relocation.